This is an interesting way to sell cars I guess. I'm not sure if I'd be more likely to buy an Audi based on this advertisement, but watching it makes me laugh.
Based on some comments on Youtube I think there is some worry that we may be headed down this path where ultimately people are arrested for such 'crimes' as using incandescent light bulbs, but I think these fears are ultimately overblown. This sort of thing couldn't happen without the support of the majority of the population, which I don't think they'll ever have.
So enjoy the commercial, and don't get too hung up on it.